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The Mission

 Indie SF was formed by a group of longtime radio folks that grew up in an era when there were no "Big Radio" formulas of restricted formats and demographic targeting. No hearing the same songs every 4 hours - and that's 4 hours if you were lucky! These machine-like formats (run and programmed by computers) are truly what has ruined radio the way WE remember it. That's why we pride ourselves in being something OTHER than an internet jukebox - we actually put our hands on the music every single day to make sure it flows in a manner that makes sense. NO TRAIN WRECK RADIO ALLOWED!